Our Mission & Vision
Our Mission
Greener Ethiopia’s mission is to build resilient ecosystems that restore the land, strengthen rural livelihoods, and empower communities to thrive. We integrate environmental restoration, preventive health, science‑based agriculture, and support for rural service providers to create sustainable, generation‑long impact.
Our Vision
Our vision is a resilient Ethiopia where restored landscapes, thriving rural economies, and empowered communities sustain one another in harmony. We imagine a future in which every village has healthy ecosystems, prosperous farmers, strong local institutions, and service providers equipped to lead the next generation.
Our Core Values
At Greener Ethiopia, our work is guided by a set of core values that shape every action we take. These principles reflect who we are, what we believe in, and how we pursue our mission to restore the environment and uplift our people.
Stewardship of Land & Life
We honor the land as a living trust passed from one generation to the next. Our work protects soil, water, forests, and the health of the communities who depend on them.
Community-Led Transformation
We believe the people closest to the challenges are closest to the solutions. Our programs are designed with communities, not for them.
Dignity & Equity
Every farmer, mother, child, and civil servant deserves respect, opportunity, and a voice. We work to ensure fair access to resources, knowledge, and livelihoods.
Science, Learning & Innovation
We ground our work in evidence, modern agricultural science, and continuous learning. Innovation is not a luxury it is a necessity for rural resilience.
Partnership & Collective Impact
We collaborate with communities, government, civil society, and the private sector. Shared challenges require shared solutions.
Integrity & Accountability
We uphold transparency, responsible stewardship of resources, and ethical leadership. Trust is the foundation of our work.
“At Greener Ethiopia, we believe that true transformation begins with the land and the people who nurture it. Our journey of planting over 40 million trees is not just about reforesting landscapes; it’s about restoring hope, dignity, and opportunity. Every tree we plant is a testament to the resilience of our communities and the promise of a greener, more equitable future. Together, we are sowing the seeds of change, one tree at a time.”