About Us
Empowering local action for lasting environmental change
Message from the Chairman of Greener Ethiopia
“Greener Ethiopia Beyond Trees: Cultivating Human Capital”
For the past twenty-five years, Greener Ethiopia (GE) has been at the forefront of sustainable rural development. We have planted millions of trees, restored degraded lands, promoted sound land management, and introduced sustainable livelihood strategies for smallholder farmers. Through these efforts, we have empowered communities and witnessed both the challenges and triumphs of rural life.
But along this journey, we have also seen something deeply troubling—the neglect of those who serve others. Agricultural extension workers, health professionals, teachers, and civil servants are the backbone of rural development. These dedicated individuals work day and night in difficult conditions to improve the lives of Ethiopia’s rural poor. Yet, they are often underpaid, overlooked, and overburdened. Their tireless contributions receive little recognition, and their future prospects remain uncertain.
At Greener Ethiopia, we firmly acknowledge that we would not have accomplished so much without the help of these unsung heroes. Their selfless service has enabled us to reach farther, grow stronger, and deepen our impact.mWe believe it is time for a shift in national consciousness.
We are proud to launch a new initiative:
“Serving the Service Providers”
This campaign aims to honor, support, and empower the individuals who make sustainable development possible. We call on all segments of society—government institutions, civic organizations, religious institutions including mosques and churches, and the private sector—to take bold action to relieve the burden of these essential workers.
Our new mission is clear:
Beyond Trees, Let Us Cultivate Our Human Capital
Let us plant seeds not only in the soil, but also in the hearts, hopes, and futures of those who serve Ethiopia with quiet dedication.
Together, let us build a Greener Ethiopia—for our land, and for the people who care for it.
Bedru Sultan, Founder and President
More Than Trees
The Human Spirit Behind Greener Ethiopia
Greener Ethiopia’s journey of planting over 40 million trees since 2001 is a powerful testament to the collective will of a diverse coalition. From the dedicated hands of local residents and extension workers to the guidance of government officials and the support of international philanthropists, every tree tells a story of unity and purpose. Journalists have captured its milestones, and researchers have documented its impact—ensuring the legacy of this reforestation movement is both seen and studied. Their shared commitment to restoring Ethiopia’s environment has left an indelible mark, making each contributor an unforgettable part of Greener Ethiopia’s ongoing story.
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Our Story
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25 Years of Impact: Since its founding, Greener Ethiopia has led sustainable rural development by planting millions of trees and restoring degraded land.
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Empowering Farmers: GE has introduced innovative land management and livelihood strategies that strengthen the resilience of smallholder farming communities.
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Beyond Reforestation: While trees remain at our core, our mission has grown to include the people behind the progress—those who serve rural communities.
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Unsung Heroes: We recognize the tireless efforts of agricultural workers, health professionals, teachers, and civil servants who are too often overlooked.
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Serving the Service Providers: Our new initiative calls on all sectors to support and honor those driving sustainable development on the ground.
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From Soil to Soul: Greener Ethiopia now commits to cultivating both land and human capital—planting seeds of hope in the hearts of those who serve Ethiopia.
Our Mission & Approach
At Greener Ethiopia, our mission goes beyond planting trees—we are committed to nurturing both the land and the people who care for it. Our approach is rooted in sustainability, equity, and community empowerment, ensuring that environmental restoration and human development go hand in hand.
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Our Mission: To restore Ethiopia’s environment and uplift its people by planting trees, empowering communities, and cultivating human capital.
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Community-Centered Action: We work hand-in-hand with local residents, extension workers, and civic leaders to create sustainable, locally owned solutions.
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Integrated Development: Our approach combines environmental restoration with livelihood improvement, education, and social equity.
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From Trees to Transformation: We go beyond reforestation—focusing on those who make change possible, including teachers, health workers, and civil servants.
Measuring Our Mission
Trees Planted
Greener Ethiopia has planted over 40 million trees across degraded landscapes—reviving ecosystems, preventing erosion, and fostering climate resilience
Volunteers
Over 300 dedicated volunteers—including students, farmers, professionals, elders, and philanthropists—have united to restore Ethiopia’s green legacy.
Farmers Trained
We’ve trained over 1,500 farmers in sustainable farming systems and land management techniques—boosting productivity while preserving the environment.
Global Partners
Collaboration with over 20 global partners has strengthened our mission—bringing expertise, resources, and shared vision to drive sustainable impact.
Recognitions and Awards
Our work has been honored with over 15 awards and recognitions, celebrating our impact on reforestation, community development, and sustainability.
Collaborated with Network of Cities
Through partnerships with over 30 cities, we’ve expanded our reach—sharing best practices and scaling sustainable solutions across regions.
Local seasonal Employment Opportunities
We’ve created over 450 seasonal jobs for local residents—supporting livelihoods while advancing reforestation and land restoration efforts.
Years and still Going
With a quarter-century of experience, wisdom, and unwavering commitment, Greener Ethiopia continues to give back—restoring landscapes and uplifting communities.